SAN FRANCISCO — A coalition of Spanish-language media and community organizations kicked off a massive voter registration drive Thursday, aiming to register nearly 1 million Latino voters.
Latinos have long been seen as a potentially powerful voting force, but that promise has yet to fully materialize.
This campaign — “Ya es Hora, Ve y Vota!” which translates to “It’s Time, Go Vote” — intends to change that by providing eligible new citizens with the information and the incentive they need to take part in the American political process, organizers said.
The campaign’s print media partner, impreMedia, will insert 990,500 voter-registration cards into its publications between Friday and Monday in Arizona, California, Colorado, Florida, Illinois, New York and Texas.
