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New York Jets coach Rex Ryan laughs while watching warmups before a preseason NFL football game between the Baltimore Ravens and the Jets, Monday, Aug. 24, 2009, in Baltimore.
New York Jets coach Rex Ryan laughs while watching warmups before a preseason NFL football game between the Baltimore Ravens and the Jets, Monday, Aug. 24, 2009, in Baltimore.
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Getting your player ready...

Rex Ryan is calling, and he wants you. The first-year coach of the New York Jets is using a bit of an unorthodox strategy for Sunday’s game, recording a 70-second message that was sent to season-ticket holders. His plea is simple: He wants their help in making life “miserable” for Tom Brady and the Patriots. “Isn’t that just something Rex would do?” defensive end Mike DeVito said Thursday. “He likes getting everybody riled up. I love stuff like that.” Ryan concludes the plea by saying: “Again, I admit that I’m not as good as (Bill) Belichick, but at the end of the game, I want to be 1-0 against him. So, help me out if you don’t mind. That’s my challenge, OK? Thank you. Bye.” The Associated Press; AP file photo

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