Denver-based Starz Entertainment LLC will be the first TV/network member of AT&T’s mobile barcode services charter program.
Starz will implement AT&T mobile barcode solutions in select print and outdoor advertising during the charter program. Its goal is to increase awareness of its burgeoning original programming and create opportunities to drive premium subscription sales through its cable, satellite and Telco affiliates.
Consumer barcode scanning represents the next generation of interactive targeted marketing, enabling advertisers to deliver relevant content and offers to consumers, as well as being a valuable and efficient tool that can help consumers search for promotions and information using their mobile device.
AT&T’s effort to develop mobile barcodes into effective direct response solutions for brands and their consumers was launched in August.
“AT&T Mobile Barcode technology provides our subscribers and prospects immediate information on programming, services, and special offers and it gives them a convenient way to order Starz via mobile devices,” said Jennifer Schouten, vice president, affiliate sales and marketing at Starz Entertainment. “Starz plans to offer this new mobile marketing technology to all of our business affiliates as an enhancement to joint marketing campaigns.”
