Denver-based . announced Thursday that it has begun distribution of its new all-natural diet soda line, called LOCA, through Fresh Market stores nationwide and Whole Foods Northern California.
The company said it also continues to expand the distribution of its original Oogave soda line through Super Target stores nationwide.
Gannon Merrell, Oogave’s president, is confident that the new diet soda line will be accepted by consumers.
“Consumers have clearly shown their significant appetite for all natural diet sodas in cans,” said Merrell. “We felt there was a void in the market for good-tasting options.”
The bottled line of Oogave sodas is sweetened with agave nectar. The diet line is sweetened with a proprietary blend of agave nectar and stevia. The diet line comes in a variety of flavors including Cola, Root Beer and Ginger Ale, and is packed in six packs of 12 ounce cans.
Oogave said select Whole Foods Rocky Mountain region stores are expected to pick up the diet line of sodas “in the very near future.”
The company also said that the main line of Oogave Organic soda, available in bottles, is being sold in the “Grab and Go” section of the Super Targets.
Howard Pankratz: 303-954-1939, hpankratz@denverpost.com or twitter.com/howardpankratz
