NEW YORK — Bud Light has shocked “Game of Thrones” fans with a spoiler about who gets killed in the final season of the hit HBO show. It’s the Bud Knight.
Not really, of course. But the beer brand and HBO lit up social media with a surprise mash-up of a Super Bowl ad.
It starts off mundanely enough with the Bud Knight of “Dilly Dilly” fame appearing for a jousting contest. He loses and is about to be unmasked, when a dragon appears out of nowhere to incinerate the entire scene. The ad did double duty to promote the beer brand and the April premiere of the fantasy show’s long-awaited final season.
Andy Goeler is the vice president of Bud Light marketing. He says the ad brought “together two of pop culture’s most iconic medieval realms to deliver an unexpected surprise.”
