Alterra Mountain Co.
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Lawsuit alleges Vail Resorts, Alterra, charge exorbitant lift ticket prices to drive Epic and Ikon pass sales
The twin titans of the American ski industry, Vail Resorts and Alterra Mountain Company, are facing a class action antitrust lawsuit alleging that their "mega passes" constitute an anti-competitive "scheme" that drives up the cost of skiing and snowboarding.
Epic Passes for 2026-27 go on sale, luring Gen Z with big discounts
Vail Resorts is making a major play for Gen Z skiers and snowboarders, discounting 2026-27...