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Getting your player ready...

Dallas – Southwest Airlines on Thursday unveiled its first new specialty airplane with a marketing partner in 17 years, the National Basketball Association-themed Slam Dunk One.

The only other customized Southwest plane dedicated to a marketing partner honors Shamu of Sea World fame, and has been in service since 1988. Southwest also has a fleet of six specialty aircraft dedicated to various states and one dedicated to the Ronald McDonald House.

Slam Dunk One is emblazoned with an NBA basketball going through a hoop on the forward portion of the fuselage. The ball is trailed by an orange wave that starts from the back of the plane making it appear as if it is being shot into the basket.

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