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DENVER, CO - DECEMBER 18 :The Denver Post's  Jason Blevins Wednesday, December 18, 2013  (Photo By Cyrus McCrimmon/The Denver Post)
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Getting your player ready...

Steve Tofan hopes to make you forget your feet. The Denver “sock magnate” and his wife, Debbie, launched Save Our Soles in early 2004, aiming to deliver high-performance socks with funky designs to Colorado runners, cyclists and triathletes like themselves. The socks (MSRP $9.95) are spun with moisture-wicking CoolMax fibers to keep your dogs cool and dry and girded with Lycra and elastic to snugly battle blisters. Save Our Soles offers 110 flashy sock designs to keep you sporty even on the last lap of that 24-hour slog.


Get it — Check ’em out at www.sossocks.com.

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