FLASH IMPRESSIONS|It may take people as little as 100 milliseconds to form an impression of another person – to decide whether he or she is attractive, trustworthy, competent and likable, according to research published in the journal Psychological Science. That’s less time than it takes to form a rational thought. Princeton University researchers drew that conclusion after asking 200 people to make judgments about 66 faces of which they were given only fleeting glances. Impressions made after just 100 milliseconds largely matched those made without time limits.
TO THE RESCUE|While most young adults can name the most recent winner of “American Idol” and 41 percent know Brad Pitt and Angelina Jolie named their baby Shiloh, only 14 percent know that one blood donation can save three lives, claims the Ad Council. To boost blood donations in the 18-to-24 age group, the council has launched public service ads featuring “The Red Defender,” an animated superhero. Find the interactive comic strip and a database of blood banks at bloodsaves.com.|The Washington Post
