Getting your player ready...
He’s still red, fuzzy and really ticklish, but now Elmo’s laughing fits have him slapping his knee, falling to the floor, rolling over and pounding his arm.
Fisher-Price, a unit of Mattel Inc., has taken the wraps off T.M.X. Elmo. The giggly toy is retailing for about $40 — but is already trading on eBay for in excess of $125.
Elmo is predicted to be a hot holiday seller — although financial advisers and toy enthusiasts caution that there’s no reason for Fisher-Price and Mattel execs to laugh all the way to the bank just yet. Must-have toys — including the original Tickle Me Elmo that debuted in 1996 — are often unexpected winners.
