If you’re house hunting, you’ve seen them. Special-feature notes are posted around the home, further marketing the property by announcing or explaining specific items of interest.
Some are well-thought-out and helpful. Others are kind of silly and, during my inspections, are often met with a chuckle. Not many buyers need a note to know that they are entering the formal dining room, for example.
Overall, these marketing notes can be helpful, but often they don’t address what the buyers are really interested in. During a home inspection, buyers often ask for information about things they really care about. Like electrical outlets and storage space.
Marketing those things, many of which are already in your home, could attract more interested buyers to your property.
What’s not obvious
Individual items on the outside of the house are rarely marketed, but many buyers ask about things like:
Selling storage
I have saved the most asked-about item for last. That is storage. All forms of storage can be marketed; buyers are extremely interested in all types, the obvious and the hidden.
Any storage “gem” can be marketed and all will be met with approval from your buyers.
All houses need an edge, a way to stand out and become a buyer’s favorite. Consider working with your agent to create a fact sheet listing some of these features.
I’m often told during inspections that the buyers just felt right when they saw the house that was the one for them. Using every positive aspect to market a house can result in more good feelings and quicker sales.
Alan Gould is a home inspector with USInspect. Contact him at agould@usinspect.com.
