Getting your player ready...
In 2003, following significant globetrotting for his construction-management career, Scott Shoemaker was ready for a change.
The then-new dad had beers with soon-to-be dad John Brosseau, a corporate IT trainer and a buddy “since fourth grade,” and the duo came up with a concept for a line of outerwear and bags for the country’s 400,000 stay-at-home dads.
After 18 months of R&D, the DadGear line debuted in spring 2005 with four products: the Diaper Vest, a long-sleeved jacket, and two bags.
“We love being dads, but we never wanted to be stereotypical dads,” said Shoemaker. “We made our products stealthy.”
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