San Francisco – The media’s recent legal and competitive challenges to Internet video pioneer YouTube haven’t fazed co-founders Chad Hurley and Steve Chen, who have diligently sought to make money for new owner Google Inc.
“We have been a little bit silent, but we haven’t been sleeping,” Chen said in their first extensive interview since Google closed its $1.76 billion purchase of YouTube in November.
During an hour-long discussion, Hurley and Chen indicated that a long-awaited platform for showing video ads could be ready within the next couple of months, although Google’s recently announced $3.1 billion acquisition of online ad distributor DoubleClick Inc. could delay things.
They also said developing more effective tools to identify videos that violate copyrights remains a priority, and not just because YouTube and Google face several copyright infringement lawsuits that include a $1 billion claim by Viacom Inc.
Developing better methods of detecting protected material will pave the way for YouTube to work with copyright holders to negotiate more revenue-sharing agreements that include its community of users, Hurley said.
“We will be able to reduce the clutter of stuff that people don’t even watch on our site,” he said. “That will give us more opportunities to reward the people that are really creating great content.”
YouTube this month said it was negotiating revenue- sharing agreements with contributors whose videos become hits.
Hurley believes YouTube would thrive even if Hollywood studios and music labels had their material removed from the site.
“What our users want to watch is themselves,” he said. “They don’t want to watch professionally produced content. There are so many people with cameras that have the opportunity to create their own content and so many more people with editing tools to tell their stories, we feel this is just the tip of the iceberg.”
