Putting on the People’s Fair is a risky proposition.
Before organizers of the Denver festival even welcome the first patron, they’ve banked $400,000 up front from business sponsors and other sources, but they aim to double that money over two days from an event that costs $500,000 to produce.
So they pray it doesn’t rain.
“Financially, it’s an absolute business risk. And when you do something like this you do take into consideration the weather, obviously,” says Roger Armstrong, director of the People’s Fair, which expects to attract 250,000 people Saturday and Sunday at Civic Center. “A couple of rough days, and our income is substantially affected.”
Some years, the festival opts to take out rain insurance, which isn’t cheap. This year, Armstrong is rolling the dice and keeping an eye on the forecasts.
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