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Sean Menke will become Frontier Airlines’ new chief executive officer and president, replacing Jeff Potter, who announced earlier this month he will resign.

Menke will return to Frontier Sept. 7 to take the helm, Frontier announced this morning. Menke had been Frontier’s senior vice president and chief operating officer until he left in June 2005 to become chief commercial officer at Air Canada. He recently was named executive vice president of commercial strategy at Air Canada.

During his first run, Menke spent six years at Frontier and led the development of Frontier’s “A Whole Different Animal” brand. He will also become a member of Frontier’s board.

Menke recently moved back to Denver with his family while continuing to travel for his job with Montreal-based Air Canada.

“The highest praise that I can give Sean is to say that he is one of the few people to whom I would hand over the reins of a company that I care about as deeply and passionately as I do Frontier,” said Frontier chief executive and president Jeff Potter in a written statement.

“Sean is one of the most respected leaders in the aviation industry and we are very excited to welcome him back to Frontier,” said Frontier chairman Sam Addoms in a written statement.

Frontier also announced it is promoting Chris Collins to executive vice president and chief operations officer, Paul Tate to executive vice president and chief financial officer and David Sislowski to senior vice president and general counsel.

Reach Denver Post staff writer Kelly Yamanouchi at kyamanouchi@denverpost.com or 303-954-1488.

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