Royal Oak, Mich. – Chrysler LLC said Tuesday it will build its iconic PT Cruiser at least through 2009 but made no promises after that, fueling speculation that the stylish retro wagon, hurt by a recent slump in sales, could be on its way out.
Larry Lyons, vice president of Chrysler’s front-wheel-drive product team, wouldn’t give any more details on the PT Cruiser’s future as he introduced the Sunset Boulevard edition on the sidelines of the Woodward Dream Cruise, an annual classic-car fest in suburban Detroit. The Sunset Boulevard is the 11th in a series of customized PT Cruisers.
When it went on sale in 2000, the PT Cruiser was a triumph of Detroit design, with the eye- catching looks of a gangster’s getaway car. Chrysler expected to sell just 70,000 PT Cruisers a year but sold more than double that in 2001. The company has sold nearly 1 million Cruisers in the United States in the vehicle’s lifetime.
“I think it was really emblematic of Chrysler taking the mantle of styling leadership,” said Jack Nerad, executive market analyst for Kelley Blue Book. “Along with the Dodge Viper and the 300C, it really represented the fact that Chrysler was getting very expressive and creative styling-wise. It influenced everybody.”
The PT Cruiser’s U.S. sales were up 4 percent in 2006, to 138,650, or nearly as many as the hot-selling 300C sedan. But they’ve started to falter as the PT faces competition from other retro models such as the Chevrolet HHR and from the growing number of wagonlike crossovers on the road.
Nerad said Chrysler also is facing more competition on the styling front than it did in 2000. PT Cruiser sales were down 25 percent in the first seven months of this year, according to Autodata Corp.
Chrysler also is expected to unveil a small crossover vehicle that performs many of the same functions as the PT Cruiser.
