ORLANDO, FLA. — The Rockies’ 2008 season-ticket price hike didn’t increase anger as it did last season, with fans more understanding after the team’s magical ride to the World Series.
The Rockies will have an approximate 15 percent increase, with the amount varying depending on seat location. The Rockies didn’t raise prices from 2000-06 because they didn’t feel the on-field product warranted it. Season-ticket holders interviewed would have preferred a smaller bump, but seemed agreeable if the money is devoted to keeping players, which ownership promised in a letter it sent out this week.
“In general, I have no problem paying more money if they are going to roll it into payroll,” said Jim Noland, a season-ticket holder since the team’s inception in 1993. “If then, that’s a good increase. If they don’t pay (Matt) Holliday and some of the others, then I don’t think it’s in the fans’ best interest.”
Ken Kessler, who also has had season tickets since Day One, reacted to his season-ticket increase with advice. He wants the revenue used to keep existing players, while pursuing free agents.
“With the added revenue the team received from the Yankees series, the late-season attendance surge, playoff games and increased season-ticket sales, I believe there is enough to make a significant splash with either a free-agent signing or a significant trade,” Kessler wrote in an e-mail.
