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EchoStar Communications has launched a contest daring a U.S. town to rename itself Dish - and receive a decade of free satellite TV in return. One property owner promoting the town of Brookvale, Colorado, which faded into historical memory when the Post Office left a half century ago, has suggested a revived Brookvale would be a likely name change candidate. This dish was photographed Thursday, August 25, 2005,  on property nearby, in what was once Brookvale.
EchoStar Communications has launched a contest daring a U.S. town to rename itself Dish – and receive a decade of free satellite TV in return. One property owner promoting the town of Brookvale, Colorado, which faded into historical memory when the Post Office left a half century ago, has suggested a revived Brookvale would be a likely name change candidate. This dish was photographed Thursday, August 25, 2005, on property nearby, in what was once Brookvale.
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EchoStar Communications Corp. said Wednesday it plans to change its name, a result of the September split of its television and technology businesses.

The Douglas County-based satellite-TV provider said its satellite-TV service, Dish Network, would be called Dish Network Corp. The company’s remaining technology assets — broadcast satellite receiver, antennae and commercial satellite lines of business — will be transferred into a new wholly owned subsidiary initially named EchoStar Holding Co. When the spinoff is complete, that company will be called EchoStar.

EchoStar, second to DirecTV with 13.7 million satellite-TV customers, said it would split the company to realize more value from its technology arm, which develops and makes digital set-top boxes and digital video recorders. Shareholders do not have to vote on the name change, as chairman Charlie Ergen is the majority owner and has approved the move.

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