Getting your player ready...
HARTFORD, Conn. — Xerox Corp. unveiled a new logo Monday intended to scuttle its old image as a photocopier manufacturer and highlight its software, color printers and other technologically updated products.
“There has been a perception gap in the marketplace,” said Richard Wergan, vice president of worldwide brand marketing and advertising at the Norwalk-based office-equipment manufacturer. “Xerox is still perceived incorrectly as a copier company. We do not make copiers.”
The all-capitalized corporate name in red has been replaced with a lowercase version.
