Getting your player ready...
The publishers of The Denver Post and Rocky Mountain News, with several other newspaper groups, have joined QuadrantOne, an online advertising alliance formed in February, the company announced Thursday.
The Newspaper Consortium, which includes Media News Group and E.W. Scripps, will add 138 websites to QuadrantOne, owned by Tribune Co., Gannett Co., Hearst Corp. and The New York Times Co.
The alliance allows advertisers to book ads with multiple print and broadcast media websites without having to deal with each outlet individually.
