The founder of the Denver-based Quiznos restaurant chain and his wife are starting a business- minded group to help raise money for cities fighting homelessness.
Richard and Cheryl Schaden’s first projct with America’s Road Home, announced Thursday, will revolve around marketing a film about homelessness, “Where God Left His Shoes.”
Richard Schaden,left, made the announcement in Washington, where he and his wife received an award from the U.S. Interagency Council on Homelessness.
Their work started last fall with a $1.5 million donation to help convert vacant buildings in Denver into apartments for homeless people. A restaurant could also be added to one of the renovated buildings in Denver, Schaden said.
Schaden said he realized he and his business partners could use their marketing experience to reach people who want to help the homeless but don’t know how.
He said America’s Road Home will start by holding fundraisers and private screenings of the film starring John Leguizamo in Chicago and Los Angeles.
