Getting your player ready...
Check out the newsstand. Yep, it’s another magazine with Michael Phelps on the cover. Turn on the TV and there is a good chance you will see the world’s greatest swimmer pitching everything from credit cards to energy bars. In all likelihood, Phelps already has surpassed Mark Spitz when it comes to making money off the butterfly, taking advantage of a rapidly changing media world that those around him are eager to explore, and exploit. He has a long list of high-profile sponsors, including Speedo, Visa, PowerBar, Omega, AT&T, Rosetta Stone, Hilton and Kellogg’s. The Associated Press
