Getting your player ready...
TOKYO — A canned drink called “Unagi Nobori,” or “Surging Eel,” made by Japan Tobacco Inc., hit the nation’s stores this month just ahead of Japan’s annual eel-eating season, company spokesman Kazunori Hayashi said Monday.
“It’s mainly for men who are exhausted by the summer’s heat,” Hayashi said of the beverage, believed to be the first mass-produced eel drink in Japan.
Many Japanese believe eating eel boosts stamina in hot weather. The fizzy, yellow-colored drink contains extracts from the head and bones of eel and five vitamins — A, B1, B2, D and E — contained in the fish. The Japanese particularly like to eat eel on traditional eel days, which fall on July 24 and Aug. 5 this year.
