Getting your player ready...
Chick-fil-A has stepped up its connection to college football and become a sponsor of ESPN College GameDay. Home Depot remains the title sponsor of the Saturday show, but Chick-fil-A, an Atlanta-based chicken sandwich chain, will be featured in the popular picks segment. College students, alumni and fans make a great audience for Chick-fil-A, said Steve Robinson, the company’s senior vice president of marketing. GameDay and football tailgating create a lively atmosphere for marketing products. “It’s a great environment,” Robinson said. “We like our brand being associated with people having fun.” Atlanta Journal-Constitution
