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Getting your player ready...

The NCAA prohibits the sale of items that include a student- athlete’s name, picture or likeness. So even though Florida’s virtual EA Sports football team is led by a spitting image of Tim Tebow, he’s known simply as “QB #15.” Enter Brian Kaldenberg, the 25-year-old president of . Customers who otherwise would have to spend untold hours typing in more than 10,000 names can just buy a memory card from Gamerosters, plug it into their console and presto: Every Football Bowl Subdivision roster comes to life. All for a fee of anywhere from $11.95 to $44.95. “We really capitalize off of convenience,” Kaldenberg said. Los Angeles Times

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