NEW YORK — The Wall Street Journal’s new glossy lifestyle magazine for high-end consumers debuts with Saturday’s newspaper as the company looks to boost advertising opportunities amid an overall decline in the industry. The inaugural cover features a model wearing a dress made with the newspaper.
And, in a stroke of luck, one of the debut articles explores the exercise habits of Alaska Gov. Sarah Palin, who was tapped after it was written as the Republican vice-presidential candidate.
Buyers of fashion, jewelry, travel and other luxury goods have been less affected by the economic downturn.
“It’s smart positioning,” said Ken Doctor, news-industry analyst for the research firm Outsell Inc. “You’ve got to pick your spots even in the bad market, and you have to be positioned for the rebound.” The Associated Press
