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WASHINGTON — Shares of General Electric Co. and lender CIT Group Inc. traded sharply higher Tuesday after reports that they and other companies with finance units might receive capital investments from the Treasury Department — an option that so far has been limited to certain banks.

Industry representatives and companies have been making their cases to Treasury about why they deserve a share of this or other programs designed to restore liquidity and loosen the frozen credit markets that are hampering economic activity, according to people with knowledge of Treasury’s evolving $700 billion financial bailout.

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