Getting your player ready...
Denver’s Convention Bureau has renamed itself “Visit Denver,” following in the footsteps of cities such as Los Angeles and New York that have shortened their names.
The bureau coordinated focus groups to find what name would be best for the agency and rolled out “Visit Denver, The Convention & Visitors Bureau” Thursday.
“Our challenge was to find a 21st-century name that would be easy to remember and enunciate, be consistent with our brand and have a call to the action,” said Richard Scharf, president of the bureau.
