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The Denver Metro Convention & Visitors Bureau, now named Visit Denver, announced a million-dollar campaign to promote Denver as a holiday destination, the agency announced Tuesday.
The campaign is called “Mile High Holidays,” and this is its fifth year of marketing the city as a destination for the holiday season.
The campaign, also sponsored by the city of Denver, the Downtown Denver Partnership and the Cherry Creek shopping district, includes website promotions, radio and television commercials, direct mail, newspaper ads, magazine ads, outdoor boards, RTD ads and newspaper inserts.
