Getting your player ready...
“We cater to every demographic, every kind of rider. We have to make products that kids want, and they’re not going to want what their parents want. . . . You’d think we were selling cigarettes.”
— Snowboard manufacturer Jake Burton, in his first interview since public outcry erupted in his home state of Vermont over two new lines of snowboards — “Love” boards that depict vintage Playboy pinups and “Primo” boards that display gory cartoon images
Source: The Burlington (Vt.) Free Press
