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Getting your player ready...

Procter & Gamble Co. and Kimberly-Clark Corp. may have to roll back price increases they pushed through last year as retailers demand cuts on everyday necessities to lure shoppers.

Consumer-products makers raised prices last year after the cost of oil and pulp needed to make Huggies diapers, Charmin toilet paper and Kleenex tissues rose to records.

Now that those expenses are tumbling, retailers like Wal-Mart Stores Inc. aim to keep suppliers from expanding their profit margins.

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