More than a year after Eagle County officials hired a consultant to come up with a new brand for the county, residents can now see what their tax dollars bought — a new logo.
The new graphic incorporates an abstract mountain and an eagle together into a circular blue and green design with the slogan “Life At Its Peak.” The commissioners posted the logo on the county website last week and residents had until 5 p.m. Monday to vote.
“I’m pretty neutral on this,” said Commissioner Jon Stavney. “After all the study and interviews and design work, if this is something that has support both internally and externally, then let’s do it.”
The commissioners picked the logo they liked from a group of five created by the Texas-based design firm GOGO Creative, but wanted the public to see it before making a decision on whether to use it.
The county spent $36,500 last year to have GOGO come up with a new brand for the county, including the logo and slogan.
The Vail Daily
