Getting your player ready...
LONDON — It’s for the man who has a little too much of everything — the man girdle, or “mirdle.” A London department store is hoping to cash in on the lucrative men’s underwear market Thursday by launching a throwback to the Victorian era, a gut-cinching garment that designers say will help men make it through these belt-tightening times.
The stretchy contraptions resemble normal sleeveless tank tops or long-sleeved T-shirts — only shrunk down two or three sizes in a special blend of Spandex, nylon and polyester. Control underwear will be launched later this year.
“It makes waists look trimmer, improves posture and helps men get into the latest slimmer- fitting suits,” said Gavin Jones, head of the Australian company Equmen.
