ROUND ROCK, Texas — The way it came on the scene, it could have been a rare perfume or a designer handbag, undaunted by the roiling economy. Then came its website: Black-and-white fashion photos fade in and out as cool piano notes drop and melt into a warm, smooth beat.
Dell’s new $2,000-and-up Adamo laptop arrived in the ultra-thin-notebook race Tuesday, named from Latin for “to fall in love with.” The aluminum-body laptop comes in two colors, onyx and pearl. It boasts a 13-inch screen and, with a depth of less than two-thirds of an inch, is thinner than Apple’s 0.76-inch MacBook Air ($1,800 and up) or Hewlett-Packard’s 0.7-inch Voodoo Envy notebook (from $1,900).
Dell knew it needed to “bring more brand lust and more got-to-have kind of products into the mix,” said Michael Tatelman, the company’s vice president of global consumer sales and marketing. The Associated Press
