Getting your player ready...
Coca-Cola Co. is using microdosing technology from drugmakers, a smart-phone operating system from Microsoft Corp. and style tips from Italian auto designers in its latest attempt to revive falling sales of fountain drinks.
Coca-Cola spent four years developing a self-serve beverage dispenser that can pour as many as 120 drinks. It uses 40 percent less storage space than traditional six- or eight-tap fountains, said Gene Farrell, the project’s manager. The company will test the touch- screen-operated fountain in fewer than 10 Atlanta restaurants starting this month and another 70 or more in Southern California this summer. Bloomberg News
