SAN FRANCISCO — Hollywood calls it “rent, rip and return” and contends it’s one of the biggest technological threats to the movie industry’s annual $20 billion DVD market — software that allows you to copy a film without paying for it.
On Friday, industry lawyers urged a federal judge to bar RealNetworks Inc. from selling software that allows consumers to copy their DVDs to computer hard drives, arguing that the Seattle-based company’s product is an illegal pirating tool.
RealNetworks’ lawyers countered later in the morning that its RealDVD product is equipped with piracy protections that limit a DVD owner to making a single copy and is a legitimate way to back up copies of movies legally purchased.
The same federal judge who shut down the music-swapping site Napster in 2000 because of copyright violations is presiding over the three-day trial, which is expected to cut to the heart of the same technological upheaval roiling Hollywood that forever changed the face of the music business.
The studios fear that if RealNetworks is allowed to sell its RealDVD software, consumers will quickly lose interest in paying retail for movies on DVD that can be rented cheaply, copied and returned.
Their lawyers argue the software violates a federal law known as the Digital Millennium Copyright Act that makes software and other tools that enable digital piracy illegal. They also contend shoppers will widely condone such illegal behavior if RealNetworks’ product is allowed on the market.
