Getting your player ready...
SAN FRANCISCO — Internet advertising in the United States dropped 5 percent in the first quarter, marking the marketing medium’s first downturn since 2002 when the Web was still recovering from the dot-com bust.
The data released Friday by the Interactive Advertising Bureau and Pricewaterhouse Coopers LLP said advertisers spent $5.48 billion on search, display, video and other Internet ads during the first three months of the year, a decline from $5.77 billion during the same quarter last year.
