Sirius XM Radio Inc., the unprofitable satellite broadcaster, said Howard Stern’s talk show won’t be available on the service it introduced Thursday for Apple Inc.’s iPhone and iPod Touch.
Stern’s broadcasts won’t be offered because of the “mature programming,” according to a Sirius XM customer-service representative reached Thursday by telephone.
The iPhone and iPod Touch applications are free for Sirius XM subscribers who already pay a $12.99 monthly fee.
“MLB Play-by-Play,” “NFL Play-by-Play” and “Sirius NASCAR Radio” also won’t be offered on the Apple devices because of licensing rights, the customer-service representative said. Stern drew an estimated 2 million new subscribers to Sirius after he left CBS Corp. in 2004, according to Bridge Ratings LLC. Bloomberg News Service
