As one Certified Pre-Owned Cats poster says, with no money down, no financing and no payments, these cats are “better than new!”
The Michigan Humane Society’s clever ad campaign is an effort to draw attention to a problem that shelters across the country are dealing with: a large number of adult cats looking for homes.
Mike Robbins, director of marketing for the Michigan Humane Society, says that in the shelter world, “summer has always been known as cat season.” With cats normally breeding in warm weather, shelters are deluged with kittens and struggle to find homes for adult cats.
At the Santa Fe Humane Society, they’re calling it “Summer of 100 Cats,” and supervisor Mark Young says they “should have called it 500.”
Part of the problem is that people who are forced to move, either because of foreclosure or needing to downsize, can have a hard time finding pet-friendly apartments, Young says.
