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ASPEN, Colo.—Aspen Skiing Co. plans to spend more on marketing this season than last season.
Vice President of Marketing Jeanne Mackowski said at the Aspen Chamber Resort Association’s annual luncheon Thursday that companies that ramp up marketing in an economic downturn are successful in the long run. She wouldn’t disclose Aspen Skiing Co.’s exact spending for this season.
Mackowski says new ads will spread the idea that people need to “reward” themselves during the recession. Aspen Skiing Co. also will promote discounts, including a package where kids ski and stay for free during March when adults book a vacation by Jan. 15.
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Information from: The Aspen Times,
