Getting your player ready...
SAN FRANCISCO — Google Inc. is testing a new format that is supposed to make reading online stories as easy as flipping through a magazine, a shift that eventually could feed more advertising sales to revenue-starved publishers.
The Internet-search leader unveiled the experiment, called “Fast Flip,” Monday at a conference hosted by TechCrunch, a popular blog.
The service is meant to duplicate the look and feel of perusing a printed publication. The stories are displayed on electronic pages that can be quickly scrolled through by clicking arrows on the side.
