CHICAGO — Burger King Corp. plans to swap its generic fast-food feel and bland tiles and tabletops for a vibe that’s more sit-down than drive-through.
As part of a plan to be revealed today, the company will announce a massive effort to overhaul its 12,000 locations worldwide.
The sleek interior includes rotating red-flame chandeliers, brilliant TV-screen menus and industrial- inspired corrugated-metal and brick walls.
“I’d call it more contemporary, edgy, futuristic,” chairman and chief executive John Chidsey said. “It feels so much more like an upscale restaurant.”
But that comes with an upscale price: The new look is expected to cost franchisees, who operate 90 percent of Burger King’s locations, $300,000 to $600,000 per restaurant. The Associated Press
