Getting your player ready...
MILWAUKEE — PepsiCo Inc. is facing criticism for an iPhone application that promises to help men “score” with two dozen stereotypes of women by giving users pickup lines and a scoreboard to keep track of their conquests.
An apology by the company — which is using the app “Amp up before you score” to market its Amp energy drink — is igniting more online criticism. But the company is sticking by the app. It lets users select from stereotypes of women, like the “foreign exchange student” or “nerd” or “cougar.” Then it offers possible pickup lines.
The app then lets users add women — along with name, date of the conquest and comments — to the user’s “brag list,” which can be shared online on sites like Facebook and Twitter.
