MILWAUKEE — General Motors says its money-back guaranteekey to its revival — is going so well that it will extend the program into early 2010.
The automaker launched its “May the Best Car Win” campaign in September as a way to get consumers to try GM cars and trucks with minimal risk. Consumers have been leery of the Detroit company since it filed for bankruptcy protection earlier this year.
The program, which offers refunds within 31 to 60 days of purchase, was slated to last two months and end Nov. 30. But it will now run until Jan. 4.
Jay Spenchian, GM’s executive director of the marketing-strategy support group, said more people are considering GM’s four brands — Chevrolet, Cadillac, GMC and Buick — and that few vehicles have been returned.
“We’re starting to see big consideration changes and opinion changes,” he said. The Associated Press
