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HOLLYWOOD, Calif. — In an unprecedented discounting move that could signal a price war that would benefit the major movie studios and cash- strapped consumers, Wal- Mart has slashed the price of a number of the upcoming DVDs of big-budget summer movies to $10 on its website.
That appears to be the lowest price ever offered by a major retailer on highly anticipated new releases, according to people at studios’ home-entertainment divisions.
The big discounts are only for the top 10 pre-ordered movies on the site.
In addition to the price cutting, is also offering free shipping on all of its DVDs.
A link on Target’s website indicates is moving to match Wal-Mart’s discounting.
