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NEW YORK — Procter & Gamble, the company responsible for the phrase “soap operas,” is out of the daytime-drama business after 76 years now that CBS is making “As the World Turns” stop spinning.
The network announced the cancellation Tuesday. Its last episode will air in September, CBS said. “As the World Turns” was first broadcast in April 1956.
Through the years, actors Marisa Tomei, Meg Ryan, Parker Posey and James Earl Jones have appeared on “As the World Turns.”
“It’s a hell of a Christmas present,” said actress Eileen Fulton. “I’m just very sad.” The Associated Press
