Getting your player ready...
LONDON — Britain’s Cadbury PLC kicked off a robust defense against Kraft Foods Inc.’s $16.3 billion hostile takeover offer on Monday, urging shareholders not to let the U.S. maker of cheese, cookies and macaroni dinners “steal your company with its derisory offer.”
Cadbury also confirmed that it had received rival approaches from The Hershey Co. and Italy’s Ferrero International SA but said they were too preliminary to begin proper talks.
