WASHINGTON — “Super Saturday” ended up as Snowy Saturday in much of the eastern U.S.
The last Saturday of shopping before Christmas, usually one of the busiest days of the year for retailers, was snowed out on most of the East Coast by blizzard-like conditions that stretched from the Carolinas to New England.
Many retailers were open, but crowds were sparse on a day stores count on for a successful season.
Treacherous roads and near white out conditions kept many shoppers away from shopping malls and other stores. For retailers hoping for a better holiday season than last year’s dismal sales, the bad weather was especially painful.
“You are looking at your busiest day of the year and taking it away,” said Steven Aarons, manager of Barstons Child Play, a toy store in Washington.
It was still unclear how the storm will affect sales later in the week and whether consumers who stayed home Saturday would shift their shopping to today.
