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PHILADELPHIA — Comcast said Wednesday that it would rebrand its TV, Internet and telephone services as Xfinity on Feb. 12.
Comcast will remain the corporate name, but the company will emphasize Xfinity in advertisements and on 24,000 service trucks and employee uniforms.
The name will first appear in Comcast ads around the time of the Winter Olympics in Philadelphia and 10 other markets. Philadelphia Inquirer
