NAPA, Calif. — Thousands of people visit the Domaine Carneros Winery each year, snapping pictures in front of the 18th-century-style chateau and sipping wine on the terrace overlooking a sweep of green vineyards.
Now, the winery hopes to extend the experience with new, sample-size bottle kits that aim to send the tasting-room experience home — you read the tasting notes, you sip, you rekindle those sensory memories. All without ponying up for a full bottle of untried wine — or stripping down for an airport security check.
“You can stay in Iowa or New York or Miami, wherever you are, and you can have this experience come to you,” says Eileen Crane, above, chief executive and founding winemaker of Domaine Carneros.
The idea seems simple enough. You try sample sizes of drapes, mouthwash and wallpaper. Why not wine?
It’s too early to say whether the kits will be successful, but they sound like a good idea, says Tim Bucher of TastingRoom: “I’m all for innovation.” The Associated Press
